T-Mobile launched the Samsung Galaxy Note8 with an extremely successful pre-registration which converted to pre-order. This was featured as the first marquee on it’s home page.
This led visitors to a robust, and responsive landing page that showcased the device with purchase CTAs, the Samsung national offer, key features such as the S-Pen, dual camera, and Infinity Screen, compatible accessories, and FAQs. This was created as separate experiences for customers and prospective customers, with respective nuanced CTA destinations and value proposition messaging intended for each audience—and both include an optional purchase path for B2B customers.
In less than 13 hours, T-Mobile gathered 45,660 total pre-registrants, with 91% self-identified as customers. This was 18% more than what was gathered for the Galaxy Note7 last year—8% higher than the stretch goal of 10%.
Landing page, Desktop
Landing page, MOBILE
Landing page, desktop
Landing page, mobile
