The thing about medical care is that you don't usually think about it until you really need it. And then you really wish you'd thought about it sooner, especially when it comes to unexpected illnesses or injuries. Since Franciscan Prompt Care is meant for just those situations, these humorous television spots were developed so people would know where to go when "disaster" strikes. These were supported through print ads, static and rich media online ads, and direct mail campaigns customized to promote local prompt care clinics and providers by driving clicks to the landing page to find a location and convert targets into new patients. The campaign tied into the concurrent "Say hi" larger brand campaign for the whole health care system.
