These ad concepts for Providence Health Services, a health care system across five states, with 27 hospitals, were designed to help this large organization reach a new target audience (surgical nurses) and generate new leads. The strategic approach was a process that included: quantifying the business challenge, setting the brand positioning, developing the campaign plan, executing and fulfilling, and finally, measuring.
Target Audience
Concept A: Meet your match
Concept B: We speak your language
Concept C: Picture the possibilities
