“The important thing is not to stop questioning. Curiosity has its own reason for existing.”
—Albert Einstein
Tess Andersen
Creative Leader / Brand Strategist / Designer
Tess Andersen grew up in England, the Philippines, Fiji, and Pakistan. She studied design at BIOLA University in Los Angeles. She's an experienced creative leader and designer who has worked in agencies and in-house for 21 years for Fortune 100 brands such as Apple, Microsoft and T-Mobile. She has created award-winning integrative advertising campaigns, branding, digital and user interface design. She has created work for brands in healthcare, tech, beauty, fashion, interior design, software, publishing, food, commercial real estate, e-commerce, automotive, higher education and telecommunications. Her work delights customers through storytelling and seamless solutions that win new customers and build brand affinity.
Oh, and she's an obsessive reader and a dog Mom to a hilarious Weimaraner.
P.S. Can you spot Tess in the background of TV commercial one, scene two? Who says she only stays behind the camera? And, because art imitates life, check out this first scary TV spot based on a fiasco from her real life.
Brands
Apple
Microsoft
T-Mobile
Samsung
OnePlus
CHI Franciscan Health
Beauty.com
Bloodworks
Colliers International
Drugstore.com
What People are saying
"Tess is one of a kind. She approaches design challenges with her inquisitive nature, helping clients push the envelope by developing thoughtful solutions that are ultimately more successful. Tess is a polished presenter, able to articulately communicate the rationale behind design concepts she recommends. She’s detail oriented with creative executions. And she backs all of this talent up with a fun-loving spirit, positive attitude and good sense of humor, making her a true delight to work with."
—Karen Axtell
Principal, and client services
"Tess is probably the most strategy-minded designer I've ever gotten to work with—she continually prioritizes digital customer experience and is always looking for ways to optimize it. Her pragmatic approach to projects means she helps keep them on track, and it also ensures that working with her creatively feels seamless. She is highly aware of brand standards and style across the board, not just in terms of design. Tess is also a markedly capable presenter—always confident and clear. I'd trust Tess to lead a creative team on any project, because I know she'd approach it with a wide lens, a researched POV, and an expert design eye."
—Erin Reitz
Creative lead, and senior copywriter
"Tess is an experienced designer and creative leader who brings a strategic, data-driven focus to all her projects. As a Senior Designer and then a Senior Creative Development Manager on my team at T-Mobile, she contributed to the success of several high-profile cross-channel initiatives. One standout endeavor was the development and implementation of a product offer optimization strategy for T-Mobile.com. With a goal to increase speed to market, Tess collaborated with two copywriters to standardize all below-the-line web offers, resulting in an improved customer experience and 40% efficiencies gained year-over-year. After the project was complete, she effectively trained the team and continued to optimize the offer templates. This dedication to process improvement and customer-first experiences is what makes Tess a standout designer and leader!"
—Britnni Adams
Creative leader, copywriter, and storyteller
Awards
2015
Aster Awards
Harrison Bainbridge Newspaper Ad, CHI Franciscan Health, Bronze
Prompt Care Billboard, CHI Franciscan Health, Gold
Franciscan Center for Weight Management Online Advertising, CHI Franciscan Health, Gold
Davey Awards
HiBestCare.org Landing Page, CHI Franciscan Health, Silver
Regional Direct Mail, CHI Franciscan Health, Silver
Ortho Newspaper Ad, CHI Franciscan Health, Silver
Virtual Urgent Care Ad, CHI Franciscan Health, Silver
Prompt Care Campaign — Marketing Effectiveness, CHI Franciscan Health, Silver
Branding Campaign — Integrated, CHI Franciscan Health, Silver
Family Birth Centers — Social, CHI Franciscan Health, Silver
Family Birth Centers — Branded Social, CHI Franciscan Health, Silver
Digital Health Awards
Franciscan Center for Weight Management Rich Media Banner Ad, CHI Franciscan Health, Honorable Mention
Baby Talk Facebook Page, CHI Franciscan Health, Silver
Ehealthcare Leadership Awards
Birth Campaign, CHI Franciscan Health, Gold
Healthcare Advertising Awards
Franciscan Center for Weight Management Rich Media Banner Ad, CHI Franciscan Health, Silver
Chat With a Midwife/New Media (Facebook Chat), CHI Franciscan Health, Silver
Say Hi to Feeling Better Fast Direct Mail, CHI Franciscan Health, Gold
Hermes Creative Awards
Branding TV, CHI Franciscan Health, Platinum
Branding Campaign, CHI Franciscan Health, Platinum
Birth Momma Quiz, CHI Franciscan Health, Platinum
Birth Social Campaign, CHI Franciscan Health, Platinum
Virtual Urgent Care Direct Mail, CHI Franciscan Health, Platinum
Birth Direct Mail, CHI Franciscan Health, Gold
Virtual Urgent Care TV, CHI Franciscan Health, Gold
Prompt Care Postcard, CHI Franciscan Health, Gold
Health Information Awards
Franciscan Virtual Urgent Care Campaign, CHI Franciscan Health, Bronze
Say Sayonara to Sickness Campaign, Bronze
Summit Creative Awards
Birth Emailer, CHI Franciscan Health, Bronze
Telly Awards
Branding TV, CHI Franciscan Health, Bronze
W3 Awards
Birth Social Campaign, CHI Franciscan Health, Silver
Birth Photo Contest Promo, CHI Franciscan Health, Silver
2014
Healthcare Advertising Awards
Recognition Single Ad, CHI Franciscan Health, Merit
Birth Single Magazine Ad, CHI Franciscan Health, Merit
Primary Care Series Magazine Ad, CHI Franciscan Health, Merit
MarCom
Birth Facebook Photo Contest / Social Media Campaign, CHI Franciscan Health, Platinum
Virtual Urgent Care Advertising Campaign, CHI Franciscan Health, Gold
2013
Healthcare Information Awards
Family Birth Magazine Ad, CHI Franciscan Health, Merit
Family Birth TV, CHI Franciscan Health, Merit
Marcom
Bridge Transit, CHI Franciscan Health, Honorable Mention
Leave10 Nonprofit Web, Leave10, Platinum
Family Birth Direct Mail, CHI Franciscan Health, Gold
Carrots, Trampoline, Wasps, TV Campaign, Platinum
Service Industry Advertising Awards
Recognition Newspaper Ad, CHI Franciscan Health, Bronze
Birth Magazine Ad, CHI Franciscan Health, Bronze
Virtual Urgent Care Transit/Billboard, CHI Franciscan Health, Merit
Virtual Urgent Care Landing Page, CHI Franciscan Health, Merit
Virtual Urgent Care Emailer, CHI Franciscan Health, Silver
Virtual Urgent Care Banners, CHI Franciscan Health, Silver