In an effort to inspire individuals to leave 10% or more of their estate to charity, a logo, look and feel, and responsive website for the Leave10 Campaign was created to assist in early-stage fundraising and pledge recruitment.
Doves soaring into the sky are used as an allegory of the donor’s future legacy. Ten doves represent the whole of a donor’s estate. One, representing the donor’s 10% gift to charity, leaves the flock to begin its transformation into good for the future.
